Media

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  • Created by: James
  • Created on: 28-05-13 14:51
An belief system that champions of the causes of the individual and minority groups against mainstream culture and big business
Left wing socialist ideology
1 of 18
When meaning is constructed through signs and symbols
Signify
2 of 18
When something is anchored it has a definite meaning
Anchor
3 of 18
When image of person is put at the front of an audience's mind
Foregrounded
4 of 18
Similar to signifies connotation is where something has implied meaning from the denoted signs and symbols associated with it
Connotations
5 of 18
Lacking in depth and detail
Minimalistic
6 of 18
The way a media text speaks to an audience
Mode of adress
7 of 18
The image of association of a named product
Brand
8 of 18
How much money a magazine for example makes from advertising
Advertising revenue
9 of 18
Where four or more companies e.g. magazine publishers like bauer dominate the marketplace
Oligopoly
10 of 18
Something that audience expects but that is often basedon nlimited information
Stereotypical connotations
11 of 18
And in depth analysis of the target audience covering a range of criteria
Demographic
12 of 18
Where the conventions of two or more genres are apparent
Hybridised
13 of 18
The amount of copies of the magazine that is sold orl given out
Circulation
14 of 18
Where a media text or brand has a presense in a number of different media
Cross media platforms
15 of 18
Media produces (or publishers) encode or put in meaning
Encode
16 of 18
Unique selling point- where a media text is sold to an audience on the strength of something specific
USP
17 of 18
The expected aspects of the media text normally associated with Genre
Conventions
18 of 18

Other cards in this set

Card 2

Front

When meaning is constructed through signs and symbols

Back

Signify

Card 3

Front

When something is anchored it has a definite meaning

Back

Preview of the front of card 3

Card 4

Front

When image of person is put at the front of an audience's mind

Back

Preview of the front of card 4

Card 5

Front

Similar to signifies connotation is where something has implied meaning from the denoted signs and symbols associated with it

Back

Preview of the front of card 5
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