A level Media Studies - I, Daniel Blake

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Which company distributed I, Daniel Blake for the UK?
Eone
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What award did I, Daniel Blake receive?
The Palme d'Or at Cannes Film Festival
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What type of genre is it?
Social Realist
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what labour-supporting news group became a marketing partner for the film?
Trinity Mirror Group (now Reach Ltd)
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What is the general term for the use of marketing strategies like clean graffiti or publicity stunts?
Guerrilla Marketing
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How can you apply Hesmondhalgh's theory in film strategy
They aim to reach as many different audiences as possible in order to minimise the risk of losing money.
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How does the trailer market the film?
Use of quotes from critics, use of the Palme d'Or logo, BFI and BBC Films logos and use of Ken Loach.
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Other cards in this set

Card 2

Front

What award did I, Daniel Blake receive?

Back

The Palme d'Or at Cannes Film Festival

Card 3

Front

What type of genre is it?

Back

Preview of the front of card 3

Card 4

Front

what labour-supporting news group became a marketing partner for the film?

Back

Preview of the front of card 4

Card 5

Front

What is the general term for the use of marketing strategies like clean graffiti or publicity stunts?

Back

Preview of the front of card 5
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