4.3 Global Marketing 1.0 / 5 based on 1 rating ? Business StudiesGlobal MarketingA2/A-levelEdexcel Created by: Harriso123Created on: 29-05-17 13:21 What is glocalisation? Changing your product to match the needs of the country you have started selling to 1 of 6 What is a domestic/ethnocentric approach to marketing? Takes what works at home and uses it abroad 2 of 6 What is a international/polycentric approach to marketing? Belief that every market is different (high levels of delegation) 3 of 6 What is a mixed/geocentric approach to marketing? Delegation to local regions within a framework 4 of 6 What factors effect cultural diversity? Economic factors, weather factors, history and tradition 5 of 6 What are cultural and social considerations a business should take? Cultural differences, different tastes, language, unintended meetings, inappropriate/inaccurate translations, inappropriate branding and promotion 6 of 6
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