Transactional Writing - Leaflets

Leaflets

FORMAT

Underlined Title - informing reader of the subject of the leaflet.

Subheadings - underline them

Paragraph 1

• Introduce the subject matter
• Use question/answer format
• Imperitives

Paragraph 2, 3 & 4

• Each one talks of a seperate aspect of the subject of the leaflet

Paragraph 5

• Give the reader hints at what to do next
• Further contact details
• Why they should take your advise

LANGUAGE/TONE

Somewhere between formal and informal.

Subject-specific Vocabulary

Imperative Verbs

• Giving people advice
• Telling people what to do
• Giving general information
• Persuasive language techniques
• Connectives to link paragraphs

RULES

Consider PURPOSE and AUDIENCE when writing.

Ensure it is layed out neatly - subheadings

Use appropriate language and tone that matches the purpose and audience of the leaflet.

LANGUAGE AND TONE, LANGUAGE AND TONE, LANGUAGE AND TONE!!!!!!!!!!!

PURPOSE

Advice -

• it could be supportive, informative, non-judgemental – possibly with a modicum of humour. 

Guide

• informative, lots of helpful advice and hints, make it sound easy, use persuasive features, sound positive.

Tourist Information

• fun, exciting, persuasive, detailed, organised logically

If you are writing in Informal English do not…