Transactional Writing - Leaflets

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Leaflets

FORMAT

Underlined Title - informing reader of the subject of the leaflet.

Subheadings - underline them

Paragraph 1

  • Introduce the subject matter
  • Use question/answer format
  • Imperitives

Paragraph 2, 3 & 4

  • Each one talks of a seperate aspect of the subject of the leaflet

Paragraph 5

  • Give the reader hints at what to do next
  • Further contact details
  • Why they should take your advise

LANGUAGE/TONE

Somewhere between formal and informal.

Subject-specific Vocabulary

Imperative Verbs

  • Giving people advice
  • Telling people what to do
  • Giving general information
  • Persuasive language techniques
  • Connectives to link paragraphs

RULES

Consider PURPOSE and AUDIENCE when writing.

Ensure it is layed out neatly - subheadings

Use appropriate language and tone that matches the purpose and audience of the leaflet.

LANGUAGE AND TONE, LANGUAGE AND TONE, LANGUAGE AND TONE!!!!!!!!!!!

PURPOSE

Advice -

  • it could be supportive, informative, non-judgemental – possibly with a modicum of humour. 

Guide

  • informative, lots of helpful advice and hints, make it sound easy, use persuasive features, sound positive.

Tourist Information

  • fun, exciting, persuasive, detailed, organised logically

If you are writing in Informal English do not…

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