Topic 12: Web and presentation software

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Animations include:

  • Cartoons
  • Moving images
  • Moving text


  • Provide a way of users moving from webpage to webpage or slide to slide
  • Allow user to be in charge of what they see next
  • Can be provided by text links (i.e. hypertext) or image links (i.e. hotspots)

Target audience

  • The target audience are the people your document is aimed at:
  • Once you have identified your audience you still need to find out more about them. You must ask yourself questions such as:
  • What are their needs
  • How much do they know already
  • What is the knowledge of the reader about the subject
  • What level of literacy do they have
  • How much specialist vocab can they handle
  • How interested are they likely to…


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