THE MULTI-STORE MODEL OF MEMORY (MSM) BY ATKINSON AND SCHIFFRIN (1968)

A model - a way of representing a psychological process. In other words, it's a theory.

Models are not exact diagrams of what is happening biologically within the human brain, but a way of explaining an idea so that it can be experimentally tested. 

Each part of the idea can be tested to provide experimental evidence to support it or not.

The multi-store memory model - Atkinson & Schiffrin.

It is called this because it contains 3 separate memory stores:
1) Sensory register (or sensory memory)
2) Short term memory
3) Long term memory

Psychologists believe that each of these memory stores has a different:
1) Capacity
2) Duration
3) Coding (way of storing information).

Capacity:- the amount of information that can be held in memory. It may be measured in terms of how much information it can hold.

Duration:- the length of time that a memory lasts, because information…