Structured interviews

  • Created by: cashj244
  • Created on: 19-06-17 13:30

ADVANTAGES -

  • reliability - fixed list of questions, pre coded categories, easy to repeat
  • Representative - quick to conduct - large sample
  • higher response rate that mailed questionnaires
  • Cheapest form of interview
  • Face to face contact - higher response rate
  • Limited interviewer effect compared to unstructured interviews - contact is to a limit with…

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