Interviews
- Created by: mischax
- Created on: 14-01-18 17:27
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- Interviews
- Type of interviews
- structured (formal)
- unstructured (informal)
- Semi structured
- group interviews
- Structured interviews
- Strengths
- high response rate
- quick to complete
- high in reliability (closed Q's)
- lessens interview bias
- Weaknesses
- lacks validity
- researcher decides response
- chance of interviewer bias
- Strengths
- unstructured interviews
- strengths
- high response rate
- can probe for detail
- high in validity (open Q's)
- more relaxed
- Weaknesses
- no structure (go off topic)
- difficult to quantify
- highly subjective
- time consuming
- small scale- unrepresentative
- strengths
- group interviews
- weaknesses
- group dynamics may lead to respondents might exaggerate/ lie
- some respondents may 'blend into the background'
- could be difficult to control group
- strenghts
- lots of info quickly
- group dynamics helps respondents relax
- more natural behaviour (validity)
- weaknesses
- Type of interviews
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