Interviews

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  • Interviews
    • Type of interviews
      • structured (formal)
      • unstructured (informal)
      • Semi structured
      • group interviews
    • Structured interviews
      • Strengths
        • high response rate
        • quick to complete
        • high in reliability (closed Q's)
        • lessens interview bias
      • Weaknesses
        • lacks validity
        • researcher decides response
        • chance of interviewer bias
    • unstructured interviews
      • strengths
        • high response rate
        • can probe for detail
        • high in validity (open Q's)
        • more relaxed
      • Weaknesses
        • no structure (go off topic)
        • difficult to quantify
        • highly subjective
        • time consuming
        • small scale- unrepresentative
    • group interviews
      • weaknesses
        • group dynamics may lead to respondents might exaggerate/ lie
        • some respondents may 'blend into the background'
        • could be difficult to control group
      • strenghts
        • lots of info quickly
        • group dynamics helps respondents relax
        • more natural behaviour (validity)

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