Sampling - analysis

Opportunity Samples

• this is a sample for the people who are most available

Pros:

• Quick method
• It is convenient as it makes use of the people who are the closest

Cons:

• inevitably biased
• the sample is unrepresentative of the target population as it is drawn from a very specific area
• this means; the findings cannot be generalised

Volunteer Samples:

• Self - selecting participants as the participants select themselves

Pros:

• participants are willing
• participants know how much time and effort is involved
• participants likely to engage more

Cons:

• likely to be a biased sample
• participants may share certain traits
• …