Consistency.
In an experiment - how easily can it be replicated?
in an observation - consistency of measurements.
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Validity
Accuracy of the measurements.
Does it measure what it sets out to measure?
6 of 20
Ecological Validity
How much like real life is the research?
7 of 20
Demand Characteristics
A feature of the experiment (other than the independent variable) that influences a participant to try and guess what a study is about and look for clues on how to behave.
8 of 20
Inter-rater Reliability
If two or more observers were observing the same behaviours, would they all record the same results?
9 of 20
Statistics
A method of collecting, summarising and analysing data for the purpose of drawing conclusions.
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Descriptive Statistics
Method of organising and summarising research and data in order to describe findings.
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Inferential Statistics
Statistical analysis that permits inferences about an underlying population from a sample.
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Ethnocentric
- Believing that one group is superior to another.
- Favouring one group of people.
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Pilot Study
A smaller scale study conducted prior to research.
14 of 20
Ethics
Concerns relating to what is regarded as acceptable human behaviour.
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Random Sample
A sampling method where every member of the 'parent' population has an equal chance of being chosen.
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Opportunity Sample
When a group of people is selected because they are available.
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Parent Population
The people who you are interested in studying, you then pick your sample from this population.
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Volunteer Sample
Where participants volunteer when asked or in response to an advertisement.
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Sample
Part of 'parent' population selected to be representative.
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