Research methods - surveys, case studies, interviews

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  • Created by: Isaac
  • Created on: 28-03-13 15:55

An OPEN QUESTION is a question which allows an infinite amount of answers whereas a CLOSED QUESTION is a question which gives a concentrated range of answers possible to say. OPEN allows the participant to give own answers, and produces qualitative data. CLOSED means the number of responses are predetermined by the investigator.


  • involve asking large group of people for information at a very specific time. They are designed to know what people THINK or DO about a topic.
  • it is better to get a large ample, in order to increase the chances of a representative sample, and allow generalisations to occur.
  • this can be done in the form of questionnaires.

They should take into account:

  • the type of questions…


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