· Weekly wages doubled and income tax fell from 9s to less that 7s to the pound.
· There was full employment between 1948 and 1970, the unemployment rate got to 2& only 8 times between these years.
· Workers had greater freedom to move from job to job and because of the competition for jobs wages went up
END OF RATIONING;
· Rationing ended in 1954 which ment that people now had money to spend on whatever they wanted to.
· After rationing stopped, consumer spending went up by 8% for TV’s and fridges.
AVALABILITY OF CHEAP ELECTRICITY;
· By 1960 all homes required power sockets, and there was an improved mains network which resulted in a reliable supply of electricity throughout the country.
· Manufacturers spent 4x as much money on publicity in 1960 than they did in 1947, the advertising was done to particularly appeal to women who strived to become a ‘domestic goddess’
· There was also competition between brands such as washing powder brands; DAZ, Tide, OMO and Surf.…