Reasons for the affluent society in the 1960's

MONEY;

·         Weekly wages doubled and income tax fell from 9s to less that 7s to the pound.

·         There was full employment between 1948 and 1970, the unemployment rate got to 2& only 8 times between these years.

·         Workers had greater freedom to move from job to job and because of the competition for jobs wages went up

END OF RATIONING;

·         Rationing ended in 1954 which ment that people now had money to spend on whatever they wanted to.

·         After rationing stopped, consumer spending went up by 8% for TV’s and fridges.

AVALABILITY OF CHEAP ELECTRICITY;

·         By 1960 all homes required power sockets, and there was an improved mains network which resulted in a reliable supply of electricity throughout the country.

ADVERTISING;

·         Manufacturers spent 4x as much money on publicity in 1960 than they did in 1947, the advertising was done to particularly appeal to women who strived to become a ‘domestic goddess’

·         There was also competition between brands such as washing powder brands; DAZ, Tide, OMO and Surf.