Pro-Social Behaviour and Media Influences

Social Learning Theory - Bandura 

- observation and imitation 

- pro-social acts reinforce people's norms and values 

- people are rewarded for behaviour which then leads to condtioning 

AO2 

- research into it is very contrived - it is very artifical 

- it neglects biological influences in aggression 

- there may be demand characteristics 

- it assumes that children are going to be passive observers 

- the theory assumes that children cannot resist 

- it recognises how and why children may continue to act aggressively 

Social Cognitive Observational Learning Theory (SCOLT) 

• schemas - an individual's view of the world 
• scripts - the way that people deal with real situations 
• normative beliefs - a person's norms and values 

AO2

- it allows for cognitive processes 

- it gives a better explanation for why people use pro social behaviours 

Fogel 

• looks at the impact of parental mediation with 8 - 12 year olds exposed to pro social media 
• there were two conditions…