MEDIA INFLUENCES ON PRO SOCIAL BEHAVIOUR
S - OCIAL MODELLING
Pro social behaviour is imitated if the role model is similar in terms of age, gender and ethnicity or even attractive and is rewarded for pro-social behaviour. Instances where pro-social behaviour produces positive outcomes (success/gather status) may be imitated - hence, called the social learning theory.
Supporting evidence - Sprafkin et al
6 year old children put into 3 conditions
Group 1 - watched lassie with a rescue scene
Group 2 - watched lassie without a rescue scene
Group 3 - watched the brady bunch (no pro-social or pets to copy)
Group 1 were more likely to comfort puppies in a prize winning game even if doing so would interefere with winning showing that experiencing helpful media models can create a social norm which encourages pro-social behaviour.
Evaluation of study.
Low populational validity as only 6 year olds were tested
Temporal validity - shows which group has helping behaviour wiould produce the same effects so there is temporal validity
Evaluation of Social modelling theory.
Additional factors such as empathy combine with watching pro-social behaviour and imitating it on a permanent basis. Empathy aids in deciding whether we are motivated enough to reproduce the behaviour, therefore, Age is also a factor where Empathy develops as with maturity, yet effects of pro-social seem to have a larger impact on young children.
Parental influence (using Fogel's study as support) suggests that there…