Discuss one or More explanations of media influence on pro - social behaviour - Essay Plan
A02 = 6 marks
Evaluation = One weakness to social learning theory is that children tend to learn better off real life models comapred to film models.
Prosocial programming has been seen to have an effect on childrens pro social behaviour, however any effect there has been seems to be short lived and may not be generalized to new settings.
However, Eisenberg (1983) found that although filmed models may have less influence on prosocial behaviour than live models, it is likely that prolonged viewing of prosocial programmes could result in substancial and enduring increases in childrens behaviour.
Additionally, a number of studies have found that the pro - social messages in programmes are getting through to children and are influencing their values and behaviour.
Evidence from meta analysis' carried out by Mares and Hearold add testimony to this claim.
Finally, it has been found that pro social messgaing in the media have a greater effect on young children compared to adolescents.
Comments
No comments have yet been made