Ownership & Control - Neo Marxists

Studies and concepts - 

• Dominant ideology spread - critical of it 
• Hegemony - Ruling class views  are seen as universal - seen as everyone's interest 
• Agenda Setting: Journalists decide what topics are up for discussion 
• Gatekeeping : When information is filtered in the process for dissemination, whether it be publication, broadcasting or through the internet.

Audience -

• Passive - Persuaded to accept domiant ideology (pro capitalist views) most people accept this ideology or don't see any other alternative

Owners - 

• Rarely…