Outline and evaluate research into the pro-social effects of media

HideShow resource information

AO1-

Imitation Bandura's social learning theory- if we imitate the behaviour we previously observed, the consequences will determine whether we behave that way again. (rewards mean more likely to behave in a certain wat again, and punishments mean less likely)

Pro-social acts on TV are more likely to represent established social norms.

SLT

Comments

No comments have yet been made

Similar Psychology resources:

See all Psychology resources »See all Media psychology resources »