observations

• one of the most widely used methods by sociologists
• various forms
• closely associated with interpretivistic methodologies- in depth nature
• sociologists from this perspective argue that research needs to be ethnographic in order to discover the true meanings of peoples' lives

ethnography

• the purpose of research is to describe the culture and life style of the group of people being studied
• intention is to be as faithful as possible to the way the members see it…