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Interpretivism An approach which focuses on the
meaning and definition which guide and direct people.
They want to know why people do what they do.
Positivism An approach which attempts to explain
behaviour through cause and effect. They want to
know what people do and look at trends, correlation
Participant Observation A research method where
the researcher joins in with the activities of those they
Covert Observation Under-cover participant
observation, the participants do not know they are
Overt Observation The researcher will inform of
Non-Participant Observation The researcher
observes but does not interact
Social Facts Aspects of society which are external to
individuals and which direct their behaviour
Ethics Moral principles, beliefs about what is right
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Reliability would it produce the same results?
Identical questionnaires should produce similar results
Validity Is it a true picture? Official statistics provide
reliability but they don't provide any detail…read more