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Key terms
Interpretivism ­ An approach which focuses on the
meaning and definition which guide and direct people.
They want to know why people do what they do.
Positivism ­ An approach which attempts to explain
behaviour through cause and effect. They want to
know what people do and look…

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Reliability ­ would it produce the same results?
Identical questionnaires should produce similar results
Validity ­ Is it a true picture? Official statistics provide
reliability but they don't provide any detail

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