- Covert observation avoids ethical problems of getting information such as when studying deviant groups
- Lets the observer to get a better understanding of the group being studied.
- Lets the observer ask open and personal questions
- Allows the researcher to ask open questions which may be very personal
- A group may refuse an observer to observe the group's activities or the group may restrict what activities they may let the observeror see.
- This could also be like the hawthorne effect where those that are being observed behave differently.
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