Non-Verbal Communication - Yuki et al. 2007


Yuki et al. 2007 study

Social psychologists wanted to find out about cultural differences in non-verbal communication. Studies had already been carried out which demonstrated the cultural differences - In America, people are more able and willing to express themselves whereas in Japan, people are more subdue to display their emotions. The title of the research was:

'Are the windows to the soul the same in the East and the West? Cultural differences in using the eyes and mouth as cues to recognise emotions in Japan and the United States'.


Aim: To see whether different cultures pay attention to different facial cues.

Hypothesis: That cultures pay attention to different facial cues when meeting and talking to each other. In particular, in Japanese culture, eyes are more important when expressing and spotting emotions. In the USA, people tend to read emotions on the faces by looking at the




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