Methods or expansion

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  • Created by: Louise
  • Created on: 23-04-13 11:11

There are two ways in which any business can grow:

  • Organic or internal growth.
  • Inorganic or external growth.

Organice growth tends to be slow and steady, as with John Lewis or Waitrose shops. Franchising is also a form of organice growth. Inorganic growth can reslut in a business almost doubling in size overnight, as with the Lloyds TSB takeover of HBOS bank.

Organice growth

This can be achieved in a number of ways:

  • Open a branch, office or factory in another location.
  • Offer franchises to other businesses.
  • Expand through interenet selling.

Opening new branches

there are a number of benefits or expanding a business by opening new branches:

  • Slow and steady- organice growth is less risky than taking over or merging with


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