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Unit 2 Revision Notes
Business Studies
Ben Smith…read more

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Expansion
BY EITHER MERGING OR TAKING OVER WITH ANOTHER BUSINESS
Ways to do so:
Merge with supplier to reduce costs and quality of required materials
Merge with competitor to reduce competition, more economies of scale & bigger market share
Merging with customer: gives firm access to customer and makes it easier to sell product (e.g.…read more

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METHODS
DEFINITION: Growing the business outside of what you already have: by MERGER OR TAKEOVER
DEFINITION: Growing the business you have got through own activities, growing inside the business.…read more

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Mergers are difficult, management style clashes, bad feeling redundancies, some hostile…read more

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