The Business Organisation


Methods of Expansion

Organic Growth

  • Designing and developing new product ranges
  • Implementing marketing plans to launch existing products directly into new markets (e.g. exporting)
  • Opening new business locations – either in the domestic market or overseas
  • Investing in research and development to support new product development
  • Investing in additional production capacity or new technology to allow increased output and sales volumes
  • Training employees to help the best acquire new skills and address new technology
  • Becoming a franchise

Inorganic Growth

  • Takeovers
  • Mergers
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