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Methods of Internal Expansion
1. A business could increase the production of its current
products and sell in existing markets. E.g. Cool Chocolates
could produce 50% more caramel creams to sell in its
current markets.
2. A business could increase the production of its current
products but sell them in…

Page 2

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With the exception of
diversification, the
business will have
prior knowledge, and
will be producing a
product that it's
already good at , which
means its more likely
to be successful.

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