Media in Sociology Topic 1 Ownership and control of the media
- Created by: l.pettit100
- Created on: 06-01-21 20:03
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Topic 1-Relationship between ownership and control of the media
Traditional and New Media-
- Traditional Media refers to mass media that communicate uniform messages in a one-way, non interactive process to very mass audiences eg traditional radio and TV broadcasting, print newspapers
- New Media refers to interactive digital technology and media products, and social media, which enable people o create, share and exchange information and delve social networks
- the distinction between traditional and new media is becoming blurred as mass media companies are increasingly using new media, including social media
Formal Controls on the media-
- The law-eg liberal laws, laws against inciting religious or racal hatred
- Ofcom(the Office of Communications)-official media regulator
- The BBC Trust, together with Ofcom regulated the BBC and seeks to ensure the BBC remains independent of any pressure and influence from any source
- The Independent Press Standards Organisation (IPSO) monitors standard of journalism in newspapers and magazines eg issues such as accuracy and invasion of privacy
How governments influence and control media output-
- By official government press conferences and beings of journalists
- leaks and off-the-record briefings to journalists
- the use of government spin doctors, who try to manipulate the media and news stories
- Refusal to issue broadcasting licences to those whom it deems are unfit and unsuitable
- the use of filtering and surveillance software to black access to some internet sites
- electronic surveillance of email, monitoring of websites and intercepting of mobile calls
Ownership of the media-
- Features of media ownership-
- Bagdikian highlighted that a handful of global media companies and moguls-what he called ‘Lords of the global village’-dominated the worlds mass media. The features of media ownership include:
- Concentration of ownership-of all kinds of media in the hands of a few very large companies
- Vertical integration-ownership of all aspects of a single medium eg a film production company that also owns the cinema chains showing the films
- Horizontal integration-media owners have interests in a range of media
- Diversification-media companies have interests in a wide variety of products besides the media eg Virgin media have trains planes and banks
- Global conglomeration-owners have global media empires
- Synergy-media companies package and sell their products in different forms to mutually promote sales and maximise profits eg a film may alsoinvolvu a book, a music CD or download, a computer games, toys, etc
- Technological convergence-several media technologies are combined in a single device eg a smartphone used to make called, text, watch film, surf the web etc
- Bagdikian suggests this raises three questions:
- Are the media simply spreading a limited number of dominant ideas (the dominant ideology) that protects the interests of the dominant class in society
- do the owners of the media control the content of the media
- what affects do the media have on the audience they aim at
Ideology, control of the media, and media content-
- Instrumentalist Marxist Theory-
- Mass media is an instrument used to justify class inequality:
- owners transmit conservative and conformist ideology
- convince general…
- Mass media is an instrument used to justify class inequality:
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