Mass Media - strengths and weaknesses of Two Step Flow
- Created by: bethjohnson1
- Created on: 21-03-16 11:38
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- Recognises that the affects of the mass media are not as direct as models like the HSM suggest
- Recognises that audiences are not completely passive, rather opinion leaders select, interpret and filter media messages before they reach mass audiences
- Recognises that media audiences are not a mass of isolated individuals, but that the social groups to which people belong influnece the opinions they hold
- Recognises that people form their own…
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