intro

-Companies don't want you to buy things that last longer than 2 years
-Traditional media introduced us to the idea of free content
-most is subdizized through advertising
-In return for becoming an audience we dont directly pay, but that's changing

PRODUCTION ERA
Late 1800's
Mass production following industrialisation

SALE ERA
Competitive

RELATIONSHIP MARKETING ERA
New technology, creating relationship with customers

SUSTAINABLE MARKETING ERA
Objectives met without compromising future generations
Sustainable enhancement, maintenance with customers

Business orientations are customer focused
} shared values/beliefs
} marketed strategy
} implementation
} market intelligence

Marketing mix = product, price, place, promotion
pay for status, not quality - problem with luxury brands
Extended marketing mix = people, processes, physical evidence

MARKETING ENVIRONMENT
stake holders/society:
internal = organisation
micro = suppliers, buyers, distributors, competitors, publics
macro = political, legal, environmental, technological, social and economic

external environment is made up of macro/micro
macro…