GCSE Business Studies Controlled Assessment 2017/18

Ecommerce

Scenario

You are an independent researcher. You have been asked to investigate how e-commerce might improve a small business. You are required to write a report that explains how e-commerce can improve the performance of this small business.

Research and planning (Appendices)

You need to:

Choose a small business that has gaps in its use of e-commerce or does not use e-commerce well

• Research the business`s products and/or services and its customers
• Identify and analyse the e-commerce the business is using at the moment
• Identify and research other types of e-commerce that the business could use
• Recommend which of these types of e-commerce would be the best to help the business improve its performance.

Task 1- Research (Appendix 1)

You need to compile some research on;

• What Ecommerce is with examples e.g. (Online adverts, autions, bookings, purchases, shopping, websites, email, mobile Apps, electronic payments, internet banking, SMS, social networking and contactless transactions)
• Advantages
• Disadvantages

Task 2 (appendix 2)

• Research information about your local area. This is to identify some key demographic features. e.g. gender, race, age, income, disabilities, home ownership, educational attainment, homelessness, employment status, crime…