An entrepreneur needs to be able to turn an idea into a successful business.
What is enterprise?
Enterprise is a skill. Put simply, enterprise is the willingness of an individual or organisation to:
- Take risks. Setting up a new business is risky. Even if the entrepreneur has carefully researched the market, there's always a chance that customers may reject the product and that a loss will be made.
- Show initiative and 'make things happen'. Successful entrepreneurs have the drive, determination and energy to overcome hurdles and launch new businesses.
- Undertake new ventures. An entrepreneur has to have the imagination to spot business opportunities that will fill gaps in the market.
Enterprise is carried out through the work of an entrepreneur.
Creative thinking is the process by which individuals come up with new ideas or new approaches to business. New ideas could result in a new product - for example, a games console. They could also result in a new process that cuts costs or improves quality - for example, a bagless vacuum cleaner.
Fresh ideas give businesses a competitive advantage and help make their goods or services stand out in the market place.
Entrepreneurs can make use of several different thinking techniques to improve their creativity: