Text 11- The Vegetarian Society Website
Tone -> defensive, pushy, subtly persuasive
How do vegetarians feel to be perceived -> odd/ freaks
Want to be seen as-> normal people with view trying to make a change.
Sidebar -> contains simple monosyllabic words so easy to understand so inviting also creates associations that vegetarian ways are not hard. colloquial lexis so friendly. 'Food' is only 1 aspect of many parts of veggie life! 'much more too…