CONFORMITY

TYPES OF CONFORMITY:

INTERNALISATION:

A type of conformity where we take on the majority view due to accepting it as correct. This is a private as well as public change in behaviour or opinion. The change is likely to be permanent and will persist even in the abscence of the other group members.

IDENTIFICATION:

A type of conformity where we act in the same way as the group beacuse we value the group and want to be part of it. This may mean that we publicly change our behaviour or opinion even if privately we don't agree with everything the majority says.

COMPLIANCE: 

A type of confrmity where we outwardly go along with the majority view but privately we disagree with it. It results in only a superficial change, also opinions and behaviours will change when group pressure stops.

EXPLANATIONS FOR CONFORMITY:

INFORMATIVE SOCIAL INFLUENCE (ISI)

This is about whether you or the rest of the group have the better information as this is about wanting to be right. E.G, you may not know the answer to a question in class but if most of the class agree with one answer then you go along with them because you feel as though they're going to be right. It's a cognitive process because it's to do with how you think. It is most likely to happen in a situation that you are new to so are unsure on what is right or when there is some ambiguity. 

NORMATIVE SOCIAL INFLUENCE (NSI)

This is about the 'norms' of the behaviour of the group, norms regulate the behaviour of a social group so people follow them as they do not like to appear…