Variables that affect conformity

Group size: The bigger the group, the more likely you are more likely to conform. With 3 confederates conformity to the wrong answer rose up to 31.8%.

Unanimity: Having another non-conforming person would affect the participant's conformity. Conformity was reduced to 5%

Task difficulty: He made the stimulus line and the comparison line more similar, - ISI played a great role because it made the situation more ambiguous. Conformity increased under these conditions, making it harder and therefore the situation was more ambiguous.