Social Influence

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  • Created by: mon22
  • Created on: 31-12-19 14:44
What is informational social influence?
Conformity to gain knowledge and be correct
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What is normative social influence?
Conformity due to the desire to be accepted in to a group
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Who investigated conformity and majority influence?
Asch
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How many participants in Asch's study?
123 American, white undergraduates
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What were the causes of conformity?
Group size, task difficulty and unanimity
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Three types of conformity?
Compliance, Internalisation, Identification
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What is identification?
The middle tier of conformity, temporary change in behaviour and beliefs in the presence of a group. Caused by NSI and ISI
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Other cards in this set

Card 2

Front

What is normative social influence?

Back

Conformity due to the desire to be accepted in to a group

Card 3

Front

Who investigated conformity and majority influence?

Back

Preview of the front of card 3

Card 4

Front

How many participants in Asch's study?

Back

Preview of the front of card 4

Card 5

Front

What were the causes of conformity?

Back

Preview of the front of card 5
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