Business notes

USP

This is a product feature that separates the products with its competitors.

There are a number of examples of product with identifiable USP's in the market today.

Example

Sports branding ~ Nike ("Just do it")

Advantages

The name of the business sells the goods or services without needing the differate to competitors.

Disadvantages 

The costs to make a USP can be expensive but, the USP should gain back the money

 Improve…