Unit 3

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Design Mix: The range of variables which contribute to successful design: they are function, cost and appearance.

Why is cost important for a business?

Cost important for a business because the cheaper the business can makea product and the cheaper they sell a product they will have more customers. If business can produce a product cheaply than thier rivals then that gives them a competitive advantage. However, by producing products cheaply does not always have to be the best business stratgy to get higher revenue in the business. For example the vacuum cleaner Dyson is placed in the high prduction cost and high quality part of the market. This is how Dyson weigh their competitive advantage. 

Why is


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