Audience positioning

How Audiences and Users are Positioned

Audience Positioning

Positioning is the relationships between the audience and the text, how an audience receives, reads and responds to a text. Producers consider very carefully how an audience might react to, or engage with, their text, based on how the text is encoded and decoded.

So how do media texts position audiences?

Technical codes- in a moving image text, the camera shots and angles used place the audience in a particular position. For example, the use of a close up shot at an emotional moment may position the audience to be sympathetic towards the character in shot. A point of view shot positions the audience as a character and allows them to…