Who owns the media - key words

Who owns the media - key words

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  • Created by: Lollipop
  • Created on: 20-06-12 15:07

Pluralism - theories about the mass media that see variety and competition as healthy signs of a working democracy

Marxist - someone who believes in the ideas of Karl Marx and sees the main division in society based on social class operating in a capitalist system

Elite - a small dominant group - that may own and control the media

Bias - not taking a neutral view but favouring one side of an argument of debate

Gatekeeper - one who has editorial control over the media content

Spin - managing the message to influence the way in which events are reported

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