Unit 1 - USA 1910-1929

• Mass Production
• Mass Marketing
• New Technology
• Natural Resources
• Republican Presidents
• Confidence
• World War 1
• Credit

• Creation of the assembly line
• Led to producing goods quickly
• Quickly made = Cheap = Increase in sales

• Advertising encouraged shopping

More consumer goods = More Sales = More jobs

Such as -

• Cars
• Radios
• Hoovers
• Telephones
• Phonographs

Everyone wanted to own the latest technology.

Lots of Timber, Oil, Coal and Iron Ore were sold to USA buinesses in order to make the consumer goods.

Policies:

Low Taxation

Lasseiz-Faire

Tarrifs

Rugged Individualism

Americans believed they would alway have jobs and money. Therefore, they kept on spending their money on goods.

USA loaned money to Britain and France.

Britain and France used this money to buy resources (weapons and ammunition...) from USA.

USA made money from both the sale from the resources and the interest from the loan.

This was known as the ONE WAY TRADE.

Americans could easily borrow money. They used this money to spend on goods.

More Sales = More Jobs

New Immigrants

Black Americans

Small Scale Farmers

Workers in Old Industries

Many found jobs, however many didn't.

Many lacked good English, Education and Skills.

Racism/Prejudice towards foreigners.

Wages = Lowered.

Many were share croppers.

They were poorly educated.

Racism stopped oppurtunities.

No one wanted old industrial goods as there were new cheaper alternatives.

For example,

Oil replaced Coal; Nylon replaced Cotton; Steel replaced Iron.

Food overproduction = Drop in costs.

New technology replaced the farmers.

Rent increased for sharecroppers.

Overproduction

Poverty

Tarrifs

Too Mnay Goods

Panic Selling

Professional Traders

Panic

Buying on the margin

They predicted the drop in profits from the shares.

Started to quickly sell their shares before they dropped in profits.

Millions of people had bought shares with borrowed money.

In order to make sure they could pay back the borrowed money, they copied the share traders and sold their shares.

More shares being sold = Quickly dropping share prices.

Panic = Selling shares for less than they were originally bought a.

Many couldn't sell their shares and failed to repay the banks.

50% of Americans couldn't afford to buy consumer goods.

(Eg. Farmers, Black Americans, New Immigrants and Workers in old industries.)

• USA put import tarrifs on foreign goods
• Other countries copied and did the same to USA
• This meant that goods couldnt be sold abroad.

The people who could afford goods had already bought them, therefore too many goods were being made.

Right to work

Right to vote

Mass marketing

World War 1

....Flappers

Sufferagetes has won the vote for women.

Women had political power.

They were then taken seriously by men.

WW1 gave women opppurtunities to do the mens work.

The boom increased jobs.

This meant women earned wages and had their own money.

As a result, they gained independence from the men.

Gave womens jobs.

Gave independence to women while the men were away fighting.

Advertisers encourages women to spend their wages.

Labour saving devices in their homes.

Makeup and Fashion.