Target audience are the people who will be typical users of the website or presentation. You need to cater to their needs. When trying to find what the target audience is, a number of questions must be asked: What are their needs? How much do they know already? What is the knowledge of the reader about the subject? What level of literacy do they have? How much specialist vocabulary can they handle? How interested are they likely to be in the subject matter?
Categories of target audience are teenagers, young children, senior citizens and adults.
Things to consider when designing a website for young children are lots of images, uncluttered page design, very easy navigation, lots of bright colours, no long words or sentences and maybe fun animations such as cartoons.
Things to consider when designing a website for older users are more complex page designs, longer words and sentences, more complex navigation. animations and sound used with care, subtle colours.
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