Silver and Schor say that the commercialisation of housework has brought about the change in the domestic division of labour.
Goods that housewives used to produce themselves (e.g. bread, full meals) are now being mass-produced for supermarkets, so a wife doesn't have to spend time of her day making foods, she can pop to the shop and buy it, and so can her husband. Freezers and microwaves also reduce the amount of work that needs to be done. Women working means the families can now afford to spend money on these goods.
However, for poorer women, buying these goods is not an option.
Even though commercialisation has reduced housework, it does not mean that the tasks are being shared equally.
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