- Created by: hollie.pirie
- Created on: 14-11-18 13:23
Context of the film
- A portrayal of mid-1980s California but was produced 30 Years later: 1992 racial tension and LA riots may have impacted portrayal.
- N.W.A was known as advocates for free speech and producers of protest songs so were considered significant for social change -
- However, the biopic film may be a glorification/exaggeration of this as produced by two of the members
- Were criticised for heavily misogynistic lyrics and promotion of objectifying lifestyle.
Ownership and Control of the film
- Was produced by Legendary Pictures which was in partnership with Universal - as the film's distributor.
- Universal is owned by NBC Universal which is a media conglomerate of Comcast company and is a private and commercial media. Their funding comes from the profit of the product - influence the glorification of the film.
- Legendary Pictures is known for its many successful action/thriller films - Jurassic world, The Dark Knight Rises, Watch Men, Godzilla ... There would be a high-quality expectation and also a high level of drama/action expectation.
- Was also produced by two members of the former band - Dr Dre and Ice Cube - accused of downplaying and sanitising problematic areas of themselves and their work.
- Their controversial politics of the band - the name of the band and their more controversial songs (F*** tha police)- not mentioned and considered in the marketing. Events such as Dr Dre's 1991 assault of female journalist Dee Barnes not included in the film.
Audiences the film attempts to target
Fans of N.W.A :
- Both the older fans (of the period) and younger fans (attracted to their cultural significance) - already 2 different perspectives as older generation have more knowledge of the culture ...
Fans of Gangster Rap :
- 80s the start of Gangster Rap - confronts contemp societal struggles - new diverse and cultural outlook
- 2 different hearings - Ethnic groups (a retelling of their reality), White suburban (fantasy - they've never experienced - living life through artist struggle and glorification of the lifestyle).
Fans of biopic films :
- Open minded, more educated, older audience, no specific interest in N.W.A
- Must cater for all these audiences - fans may be attracted to the formation of the band while wider audience may be attracted to social tension, cultural change, drama or the rapper lifestyle.
Marketing through the trailer
- Familiar conventions of lighting (Harsh red and glowing yellow semiotics), music and sounds (audible crash of Ice Cube on Police car) , and editing (end sequence - fast pace, jump cuts scenes of tension, violence, car chase...) - to create a glorified drama.
- Green band and Red band trailers - caters for a wider audience but also creates audience promotion and stigma of 'the controversial trailer'.
The Protagonists :
- Non-represented characters - Black minority - emphasised through police scenes - cultural and social interests.
- Binary oppositions between police and hip-hop group - creates that sense of social tension
- Star appeal - directors and actors names are absent from trailer replaced with the N.W.A members - interest of the real-life of stars - for fans etc ..
- Film logo - parental advisory logo - stigma and interest as holds explicit, rebellion, drama and social tension semiotics.
Digital impact on distribution and production - St
- Multiple trailers released on Youtube from February 2015 - a guaranteed audience that will be active and go and watch it. A wider audience that will seek out the trailer after seeing things on social media
- Both Red band and Green Band trailers released - A secondary audience is created that will consumed via DVD or Streaming.
- Audience drive marketing by promoting/ talking on social media platforms. Members of N.W.A can use their platform to promote it,
- A global trailer was released April 2015 following a Fast Furious 7 film
- involves vertical integration universal ( also have talked about fast and furious 7 as the Jurassic world trailer was anticipated). Also a wider audience for fast and furious 7 is now introduced to the film.
Viral Marketing :
- Beats by Dr Dre launched a personal app Straight outta Somewhere - integration of his company and a wider, active and involved audience - 6 million photos created.