Straight Outta Compton

About

Straight Outta Compton is a biopic film.

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Notes 1

The film is directed by F. Gary Gray and produced by Legendary Entertainment. 

It is in association with New Line Cinema, Cube Vision and Crucial Films, and had a budget of $50 million. While shooting the film in California, the production spent $50 million in the state and received the California Film & Television Tax Credit. 

Members of N.W.A were involved in making the film, including Ice Cube and Dr. Dre as producers.

The film was distributed by Universal Pictures, which is part of a media conglomerate.

In December 2014, during a show in Sydney in Australia, Ice Cube gave concert goers a sneak peek at a trailer for the film.

On 8th February 2015, Universal released the first official trailer for Straight Outta Compton. 

The red band trailer had an introduction featuring Dr. Dre and Ice Cube.

A second global trailer was released on 1st April 2015 and was attached with theatrical screenings of Universal’s Furious.

Universal Pictures and Facebook teamed up to promote a customised trailer for white audiences.

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Notes 2

The film was released 14th August 2015.

It inspired Dr Dre’s third album called ‘Compton’, which debuted at no.2 on the US Billboard 200 album chart a week before the film’s release.

The soundtrack album debuted at no.1 on the Rap Albums chart and reached no.1 on the Top R&B/Hip-Hop Albums chart.

Beats by Dre launched an app through the website StraightOuttaSomewhere.com. The app allows users to create a meme by uploading a picture with the “Straight Outta” logo and filling in the blank with any location. In under 24 hours, over 78,000 of the images were downloaded on social media and over 6 million downloads were generated before the film was released.

The film was released on DVD.

2,264 cinemas showed the film on its release date.

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Notes 3

The film features well-known people.

Members of N.W.A were at the forefront of the advertising.

Universal’s head of digital marketing told an audience that most white people in America were unaware of rap group N.W.A, but they knew about Ice Cube and Dr Dre. This is why the film company marketed a different trailer for those people on Facebook, which had no mention of N.W.A but sold the movie as a story of the rise of Ice Cube and Dr. Dre.

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