Straight Outta Compton
- Created by: jaberwalki2
- Created on: 07-01-20 11:47
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- Straight Outta Compton
- Industries
- Produced by legendary Pictures
- Big well known company. Produced other films such as Blackkklansman, Detective Pikachu and Mamma Mia:Here we go again.
- Part of a Chinese Conglomerate
- Distributed and Marketed by Universal
- Universal part of massive conglomerate 'Comcast'
- Were able to spend a lot of money on marketing
- They covered traditional marketing, releasing a 'green band' trailer for mainstream global audiences and a 'red band' trailer aimed at adult US audiences
- By releasing a trailer with no swearing or violence it was seen as more acceptable by more countries and was able to be distributed further whereas a red band trailer would be for older audiences and maybe younger ones that want to be shocked
- Also created a meme generator app called 'Straight Outta Somewhere'
- It was a big success with around 6 million downloads within the first week
- This helped target young, modern, digitally native audiences
- Were able to secure Dr. Dre and Ice Cube as executive producers and also mentions the members of the band all over the posters.
- By doing this they may give the audiences the illusion that the portrayal would be more honest and relistic
- However it could be thought that the members would not want to represent themselves in a bad light so could be a 'sanitised' version of real events.
- Several of the band members have criminal records and there was quite a lot of domestic violence from Dre towards his then girlfriends.
- However it could be thought that the members would not want to represent themselves in a bad light so could be a 'sanitised' version of real events.
- Also helps draw in a pre sold audience
- By doing this they may give the audiences the illusion that the portrayal would be more honest and relistic
- The poster itself was designed to look like one of the old album covers
- This intertextual reference would be evident to a NWA fan or fans of rap and draw them in
- Intertextual references to police brutality and famous racist incidents would engage a black or ethnic minority audience
- They covered traditional marketing, releasing a 'green band' trailer for mainstream global audiences and a 'red band' trailer aimed at adult US audiences
- Were able to spend a lot of money on marketing
- Having two large vertically integrated companies both part of global conglomerates can have very positive effects on the film.
- Produced by legendary Pictures
- Big well known company. Produced other films such as Blackkklansman, Detective Pikachu and Mamma Mia:Here we go again.
- Part of a Chinese Conglomerate
- It means that you will have more recourses, more funding more funding, big stars will be more drawn to it and wider global distribution.
- For example Universal and Legendary were able to work with the real members of NWA, got the rights to the NWA music, Cast famous actors such as Paul Giamatti,
- It was set in expensive locations such as villas and mansions with a large amount of extras, lighting and special effects
- For example Universal and Legendary were able to work with the real members of NWA, got the rights to the NWA music, Cast famous actors such as Paul Giamatti,
- Produced by legendary Pictures
- Universal part of massive conglomerate 'Comcast'
- Produced by legendary Pictures
- Context
- Several of the band members have criminal records and there was quite a lot of domestic violence from Dre towards his then girlfriends.
- The film is set in the 1980's
- The narrative of the film deals with the political situation of the tim, highlighting racial tensions and poor relationship between the police and young, black youths
- The film was a commercial success becoming the largest grossing Biopic of all time.
- Audiences: -NWA fans -Rap fans -Fans of Biopics -Young urban black males
- Industries
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