Film Marketing - Above/Below The Line Marketing

AS and A Level Media for WJEC EDUQAS Spec


Straight Outta Compton & I, Daniel Blake


  • Created by: Skwoozles
  • Created on: 12-03-19 19:02
View mindmap
  • (Film) Marketing
    • Above-the-Line
      • TV & Cinema
      • Radio
      • Print Advertising (magazines & newspapers)
      • Outside Marketing (Billboards, Signage, etc.)
      • this involves direct marketing but to reach smaller and more niche audiences using methods mentioned in blue.
    • Below-the-Line
      • PR
      • Search Engine Marketing
      • Paid Search
      • Social Media Marketing
      • Content Marketing
      • Events
  • Link to I, Daniel Blake and Straight Outta Compton


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