Why did people conform?
Distortion of perception; they came to see the lines in the same way as the majority
Distortion of judgement; they doubted their accuracy so went with the majority
Distortion of action; they continued their own private view but changed publically to give incorrect answers
Asch’s study variations
Difficulty of task; when difficulty was increased, conformity increased
Lucas et al said high self-efficacy meant people are more independent
· Situation and individual differences are important in determining conformity
Side of majority; when the majority is 1 or 2, there was very little conformity
When majority was 3, conformity rose to 30%
Further increase in size didn’t significantly increase conformity
· This shows that size is only important up to a point
Unanimity of majority; when ppts had a confederates giving correct answers conformity dropped to
5.5. %
When a ‘dissenter’ gave a different answer to majority and correct conformity dropped to 9%
· This shows that breaking the group consensus was a major factor in reducing conformity
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