Public health policy 0.0 / 5 ? NursingPublic health policyUniversityNone Created by: KatherineCreated on: 26-12-17 20:57 Evaluation process (Naidoo and Wills, 2009) Naidoo and Wills (2009) Process Impact Outcome 1 of 8 Process Evaluates the process of the intervention Were the appropriate methods used? Addresses participants perceptions and reactions to health promotion activities Identifies factors which support or impede health promotion 2 of 8 Process continued Consider the resources utilised – staff, training, rooms Materials used e.g. leaflets, posters, websites Activities: group work, role play, education programmes Costs Ensure feedback during the course of the programme 3 of 8 Impact evaluation Evaluates the immediate effects of health promotion e.g. increased knowledge or shifts in attitude. Have the objectives been achieved? ·knowledge and attitude changes ·expressed intentions of the target audience ·short-term or intermediate behaviour shifts 4 of 8 Outcome evaluation It focuses on the long-term results of the programme, including changes Rarely possible, usually costly, involves extended commitment Results often cannot be directly related to the effects of an initiative because of external influences 5 of 8 Definition of evaluation (Public Health England) Public Health England (2015) Evaluation is about judging the value of an activity and assessing whether or not it has achieved what it set out to do. 6 of 8 Challenges of evaluating Deciding what to measure How to be confident results are due to health promotion input When to evaluate Knowing what constitutes a success Is evaluation worth the effort 7 of 8 How to evaluate Before and after studies Performance measures and indicators Audit and inspection Cost benefit analysis Experiment / Pilot 8 of 8
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