Product Development - Food Technology

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Consumer Lifestyle

  • Environmentally conscious - seek budget lines, fresh produce, no meat products, purchase egg, cheese and pulses
  • Professional couple with no children - more wine, ready meals, branded premium goods, no price conscious lines
  • Large Family Inner City - tinned products, bulky carbs, low fibre, fresh fruit, seek cheapest items
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Product Lifecycle

  • Introduction - advertising, launch product
  • Growth - distribute product
  • Maturity - promotion to fight off competition, marketing to sustain image
  • Decline - rebrand
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Encapsulation

  • Ingredients encased in edible layer
  • In the form of small particles
  • To make a free flowing powder
  • Releases ingredients later in the processing of food
  • Jelly beans
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Meat Analogues

  • Quorn
  • Protein alternative
  • Same texture of meat
  • Made from Fusarium Graminearum
  • Fermentation
  • Heating
  • Chilling
  • Further processing
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Smart Foods

  • Meat analogues
  • Encapsulation
  • Modified starches
  • Functional foods - margarine, probiotics
  • Biotechnology
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Biotechnology

  • Make products that were not previously avaliable
  • GM foods - texture modification
  • Xanthan gum - Thrixtropic
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