revision

• Design and Technology have improved the lives of millions of people world-wide.  But the changes brought about by developments in technology have resulted in far-reaching social consequences
• In 1765 James Watt invented the steam engine which marked the begining of the INDUSTRIAL REVOLUTION
• fundamentally changed life, industiralisation and specialisation led to changes in production, workforce, transport and infrastucture
• new fields of design
• proffessional designer
• population explotions around production - a new urban life
• more people needed more products -MASS PRODUC, responded
• craftsmenship which is expensive and timely, replaced by machine work
• no longer exclusive products for rich, affordable prices for working
• Mass consumer society - where peoples wants are satisfied by continual stream of new products
• also reffered to as a "throw-away" culture, with increasing demand for convenience products

1930

• when mass consumerism developed, out of popular culture, lifestyle and fashion
• international commerce and transportation developed
• gave desingers oppurtunity to design luxury ships, aeroplanes, hotels, department stores etc
• This design style was knows as 'Art Deco'
• 1930 development in electrical consumer good(radio, refridgerators etc)
• standard of living increased, demand for new products increased
• advertising and marketing became a new industry, usinf Market research and packaging/product styling
• design of aestheitically pleasing products(eg. streamlining) became important

• after 2nd WW period of hardship, recovering from fighting
• not many people could afford luxury items, those who could were scorned

• Mid 1950's however new consumer society developed, starting in Americal which spread to europe and rest of the world

• THE BIRTH OF THE TEENAGER - up until now young men and women were following their parents, wearing similar clother, listening to similar music
• Advent of 'Rock n Roll' changed all of that soon
• they began to rebel against repressive values of the previous generation
• began to carve their own identity
• therefore design quickly evolved to meet the expanding needs of this teenage market in fashion, consumer goods etc

• A disturbing feature of modern mass consumerism is targeting young children to stimulate interest in product from a young age (Blockbuster)
• In the past marketing to children was low budget -toys sweets etc
• TV's and Computers moved their way into childrens bedrooms, meaning they can be targeted not only through TV but also internet

DETOXING CHILDHOOD - Sue Palmer (key marketing stragies towards children)

• "KIDS GROWING OLDER YOUNGER 
• This exploits children’s natural yearning to play at being grown-ups and targets them with mini-supermarkets and mini-briefcases that emulate the real thing

• "GOTTA CATCH 'EM ALL" 
• This plays on a child’s natural urge to collect things, such as Pokemon trading cards, with new sets being released regularly so it is difficult to actually collect them all

• "THE CULTURE OF COOL" 
• This plays on a child’s need to be accepted by wearing the right brands