News Corporation is a news-based global clonglomerate owned by Rupert Murdoch. They own many TV, radio and book publishing companies, as well as a smaller sub-company, News UK (formerly News International), which owns many of the UK's newspapers.
It is said that all prime ministers since Margaret Thatcher have had the support of newspapers owned by Rupert Murdoch, including Tony Blair, who won his endorsement in 1997, an election that resulted in a landslide win for the Labour party.
News UK also owns The Sun, with the highest readership of all UK papers, and the Times.
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Televised Debates
The first live televised debates occurred during the 2010 general election. The debate featured Gordon Brown, who was Prime Minister, David Cameron, who was the Opposition Leader, and Nick Clegg, leader of the Liberal Democrats.
These debates have been credited for increasing Liberal Democrats' popularity and contributing to them winning a coalition with the Conservative Party as a result.
Recent debates have seen the inclusion of smaller parties such as the SNP, Plaid Cymru, the Green party and the Brexit party. There is some argument between those who believe that smaller parties should be given this opportunity to boost their image and others who believe that some extremist parties would gain attention from this.
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Online Media
Undecided voters are increasingly being swayed one way or the other by internet adverts. This can be considered controversial as spending is difficult to track which could allow for corruption.
The data available on each user online can be and is used to target adverts towards people with specific identities and politicial opinions. For instance: the Vote Leave campaign used targeted adverts in the campaign to leave the EU, which was successful.
Targeted adverts and algorithmic reccomendations can also be dangerous, as people with certain opinions can become more radicalized in their thoughts.
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